snowNews – problems with tracking user numbers, mobClix v. Apple

A couple of days ago we launched snowNews (App Store Link), for the iPhone and iPod Touch, a free application for keeping up-to-date with the latest news from ski and snow boarding resorts around the world.

Initial download figures from mobclix (see earlier post) were very strong. In fact they were so strong I was blown away by them. I couldn’t believe them. However, there was one very odd thing, mobclix was reporting very high downloads, but very few page impressions being served of the adverts in the snowNews. This made no sense. Today it all became clear. The mobclix download/user data was around a 1,000 fold out from the data reported by Apple. Things suddenly make more sense….

Oh, well, I guess the next App will be the big one. It was a fun ride whilst it lasted though….